Our Design Approach
First and foremost any design has to function. We focus on creatively telling your story in a way that is direct, clear, and visually appealing. We have worked with hundreds of brands each with different personalities and styles.
No matter if you have a set brand in place and need us to implement it into new collateral or are starting from the ground up and need us to help build that brand for you, we’re confident our talented team can help take you on your next steps.
We often have clients come to us with designs they have had created elsewhere, that don’t work well for print, embroidery on apparel, on large banners, or scaled down small onto a business card. We focus on making sure what we design works no matter what you want to do with it. Your logo needs to work as solid black, full color, on the side of a car or side of a pen, on your website and in videos. Because we produce all those things ourselves you can trust us to know exactly what to do and what NOT to do to make your logo be as flexible as possible.
As an added service when we create a logo we can also create a branding guide. This defines logos, colors, and fonts as well as variations on appropriate usage of all your brand elements. A document like this is extremely useful to help keep a consistent and cohesive look and feel to all of your materials.
If you already have a branding guide and are hiring us to design for you we would absolutely love to have that guide. We’re very accustomed to working within the guidelines of your brand and would actually prefer that so we can maintain your brand integrity.
If you haven’t worked with a design team before or you feel you aren’t very creative don’t worry! That’s what we are here for. With some basic questions about your brand, messaging, audience, and use case we can nail down a design that you will love. Many projects have an initial sit down consultation but that isn’t always necessary. After that meeting most of what we do is through email where you will receive a PDF proof of your design and then can mark up and comment on the document with any changes needed. We’ll often include notes on design choices we’ve made so you can understand the though process and why certain decisions were made. We care about our customers and don’t just throw stuff on a page.
We have access to thousands of stock photos for your projects, but sometimes you need a photo that is much more custom. Our in house photographer provides product photography, real estate, head shots, etc. This can be done in our studio or on-location.
Because we have an in-house videographer and motion graphics artist we make sure all our designs work well across platforms. If you’d like to see some of our video work head over to our photography and video page.