Get My Goal is a course to help people learn the patterns to setting and achieving their goals. When they came to us they were in the pilot phase of rolling out the program and needed help developing the brand, creating work books, and other materials for use at the live session course they were goin to have.
The logo and overall branding needed to be approachable and easily identifiable. We didn’t want it to just be a text, it needed a clever visual element. First instinct is replacing the O with a target, but creatively it’s a bit lazy and overall was too cheesy and on the nose. However utilizing negative space we were able to create the O in goal with an arrow pointing upwards where the center of the O was. In a way maintaining the target idea but also making the word GOAL still very legible but unique so that it could be recognized and not just a generic text. The client loved the look and feel of the logo.