Leger Family Law was starting some new marketing initiatives and with that was looking to have a website created. As we talked through the website we noticed the logo could use some improvement to bring it up to match the standards we all wanted to have for their marketing efforts.
We tried several styles for the logo with different iconology but in the end kept coming back to staying elegant and simple. We wanted a flexible logo that could be horizontal or stacked and work in solid black and white. It’s really easy to get caught up in designs needing to be or have more, however it takes much more confidence to strip everything away and just let things be broken down to the essential elements. This is a case where the logo finds strength in it’s simplicity.