This company was going through a shift implementing new technology and redefining themselves to their customers. In order to help with this the logo and brand needed to be updated. Whenever possible (and when it makes sense) we try to design logos that have a single symbol. In this case we went with a modern and simple font and then added a partial circle around the letter P. The partial circle serves to turn the P into a single symbol when used alone with the circle hinting at a letter C keeping the idea of the full name Print Center.

The colors chosen were bright and vibrant to depart from the older color pallet that had a more dated feel. These new brighter blue and gray colors also lend themselves to ideas of the sky and clouds, which cloud technology is a large part of the new technologies that Print Center is using.