Orbit Medical had a bit outdated logo and was looking to update the look and feel of their business. The previous logo was a bit thin and we knew this would be going onto vehicles and signage so we were looking to something with much higher contrast and visibility.
We kept the legacy color pallet but updated to a more modern font. Other branding elements that are more modern and on trend were also implemented. While it was a departure from what they had previously been using it was a step into the future of style of their business.
