Shupe Companies had been known as Shupe Electric for years. Over that time they grew several divisions of their company to offer security systems, home automation, and solar power. Each division was operating as it’s own company with different names and logos causing confusion with their clients when bills would come from companies with different names and installers would arrive with different uniforms.
Knowing the pain points for both Shupe Electric and their customers we decided to rebrand and combine all the divisions of their company under one umbrella with the recognizable Shupe name but still maintain different branches. Shupe Companies became the umbrella with Shupe Electric, Shupe Automation, Shupe Security, and Shupe Solar each sharing a similar logo style but getting their own accent color.
With the new branding in place we were able to create apparel, duffle bags, vehicle wraps, signage, forms, and a new website all centered around brand recognition and cross selling the services of each branch.