Our Graphic Design Process
Effective graphic design is the cornerstone of your marketing arsenal—without it, captivating your clients is nearly impossible. Memorable visuals don’t just make an impression; they embody your brand’s essence. For top-tier graphic design in Utah, trust AlphaGraphics Bountiful to craft something truly exceptional.
Logo Design: We often encounter clients who bring us logos from other sources, only to discover that they don’t translate well into print, embroidery on apparel, or across various sizes. We’re dedicated to ensuring that our designs are versatile and effective, capable of working in various formats—whether it’s in solid black, full color, large or small, on websites, videos, or even on the side of a car or pen. Our in-house production capabilities ensure that we understand how to optimize your logo for different applications.
Branding: In addition to logo design, we offer the creation of a comprehensive branding guide. This document outlines the proper usage of your logos, colors, fonts, and other brand elements to maintain a consistent and unified visual identity across all materials. If you already have a branding guide, we’re happy to work within its parameters to maintain brand integrity.
Creative Process: If you’re new to working with design teams or feel unsure about your creativity, don’t worry! Our process begins with understanding your brand, messaging, target audience, and intended use. We can often capture this information through a consultation, but it’s not always necessary. Most of our communication is done via email, where we’ll send you a PDF proof of your design for review and feedback. We also provide notes on our design choices to help you understand our thought process and the reasoning behind our decisions.
Photography: While we have access to a vast library of stock photos, we also offer custom photography services. Our in-house photographer can capture product shots, real estate images, headshots, and more, either in our studio or on location.
Video: With an in-house videographer and motion graphics artist, our designs are optimized for video and various digital platforms. To see examples of our video work, please visit our photography and video page.