Med Water Systems brand is first and foremost simple. Everything they do needs to let people know that what they make is easy to use. Their machines produce pure medical and laboratory grade water with a much more simple and easy to use system than their competitors. We had been covering each of their machines in a beautiful printed vinyl wrap for years as one of our clients when they came to us to update their website. There were some things they didn’t like about the site they built themselves and ultimately it just didn’t have the look, feel, or functionality that reflected their products. We did a complete overhaul and worked together to simplify their website to be exactly what they needed. We also produced a motion graphics explainer video that is basically the entire message of their website boiled down to less than 60 seconds. So now they can tell their story fast, easy, and in a much more cohesively branded way.