Graphic DesignTypographyVideo

Sand Serif: The alphabet through sand art

By November 6, 2014 January 8th, 2015 No Comments

In 7 minutes these two sand artist create imagery for each letter of the alphabet and turn each image into the letter that the image represents. It’s nice to take a break from funny cat videos every once in a while and find something that is entertaining and helps you think a bit differently. Videos like this remind me that artwork doesn’t have to be tied into a computer. Analog real world physical art has an organic feel that is often missing from digital artwork. While I love the concept behind this video┬ámy only critique (because I love typography) is that I wish they would have turned each image into an actual typeface rather than randomly shaped letters. I think it would have been the thing that put this over the top in inspiration. The balance between organic and perfection is a tough one to have but when done right creates very interesting well crafted art.

J Meier

J Meier

J. Meier is a Creative Guru at AlphaGraphics Bountiful with an affinity for the technology and the absurd. He has years of experience in video production, photography, graphic design, brand messaging and all things fancy... specifically ketchup packets. Portland, Oregon born and raised currently living in Salt Lake City, Utah.