Shupe Electric came to us looking for direction on their branding. They had grown over the years from doing just electrical work to home automation, security systems, solar energy and many other thing that more or less fall into those categories some of which were doing business under different names. Already having a strong family brand name with Shupe Electric it made sense to leverage that reputation. Most people refer to them as just Shupe so we determined it would be best to bring everything under the one name while having different “divisions” of the company. Shupe Companies became that umbrella name.
With this came the ability to have very similar branding look and feel across each division while emphasizing the different offerings they have beyond just electrical. We started with updating the logo to something more modern and visible.