Major Drilling came to us needing new and better ways of presenting their message. They also wanted to have a bit of a new more fresh look while still adhering to brand standards. We started with updating a powerpoint showcasing their exceptional safety standards and track record. The power point could be used in face to face presentations with potential clients and investors. We then created a video using much of the same content. The video could be showcased on their website, emailed to clients, and create an online presence on YouTube. This way those that may not have a face to face meeting would also hear the same message.
Because Major Drilling is an international company, the video was re-edited in both a Spanish and French translation. This single video on YouTube allowed them to secure a higher ranking in YouTube and the analytics provide valuable information on how much the video is being seen and used in different parts of the world.
Along with the video and powerpoint presentation a printed piece was created. This allows the safety messaging that Major Drilling is trying to convey to their audience have multiple avenues. The video can be sent before a presentation to prepare and inform, then the powerpoint is used in the face to face interaction where there can be more questions and answers diving into deeper level conversations, and last the printed piece serves as a leave behind reminder to their clients.