No matter what the project is you can help direct and speed up the graphic design process by giving your designer just a little bit of information.
Check out my post on how limitations actually foster creativity.
Here are a few questions to answer in order to give direction to your designer and purpose to your design. Each question somewhat guides the answers to the other other questions:
- What is your company/organization and what do they do?
- What is your target demographic? Age range, occupation, marital status, etc.
- What is the “feel” of the brand? Edgy, cool, sophisticated, trustworthy, fun, extreme, powerful, calm, small mom/pop, corporate, etc.
- What is the purpose of this design? Educate, inspire, offer discount, etc.
- Where will it be used?
- Are there colors or fonts that have already been established in your brand that HAVE to be used?
- Do you have examples of companies that you like what they have done and want to have a similar feel? (Without copying of course) some designers may NOT want this as it can get ideas stuck in their head and keeps them from doing original work.
- Anything you really DON’T like? Other designs, examples from other companies
These questions should get the ball rolling in the right direction really quickly and your designer will be grateful for this valuable information. Don’t answer these and you may be running around in circles doing revision after revision.